The promotion of a new clothing collection integrating with a new subculture
Borz's image is positioned in the segment of more mature individuals; it was necessary to attract a younger audience
Our task was to create a new image of Borz in video advertising that would resonate with the desired audience, specifically the younger generation. Given that Borz is a street brand, we opted for a path of rebellion and anarchic self-expression, aligning with the interests of this demographic
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