The client reached out to us to enhance their customer base for the home improvement company, Infinitypro.inc located in Chicago, IL. The company offers various services including power washing, deck restoration, window washing, painting, and more. Their two most popular services are gutter guard cleaning and gutter guards installation
All companies operating in the industry lack stark differentiations, making it difficult for clients to decide who to choose, aside from considering price and location conditions. There is a lack of individuality and transparent explanation of the work done
Our goal was to showcase Infinitypro's individuality by portraying the decision-making process within family circles when selecting a specific company. Additionally, we aimed to demonstrate how Infinitypro's services could offer quick, effortless, and comfortable solutions for clients. We created four videos to achieve this:
1. A homeowner frequently spending money on gutter guard cleaning, highlighting an alternative approach through Infinitypro's gutter protection services, ultimately saving money in the long run. Simple and easy
2. The second video addresses conflicts among families regarding the exterior appearance of their home, emphasizing Infinitypro's empathy and understanding of the decision-making process for customers
3. The third video showcases the simplicity and efficiency of Infinitypro's house cleaning service. Professionalism within a concise 30-second timeframe
4. Happiness factor. Infinitypro alleviates unwanted burdens for clients while finding satisfaction in delivering exemplary service, ultimately leaving clients pleased
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